For example, if the influencer will be speaking at an event in your town, you could grab a ticket and introduce yourself. An insurance endorsement is a policy change that can be added mid-term without renewing the policy. Dedication—Not every book carries a dedication but, for those that do, it is opposite the copyright page. bring value to the influencers and start a relationship with them. You could achieve this by customizing your message in a unique way, creating a video specifically designed for them, or preceding your email with a handwritten note. Your website address should be included on your book cover. If sending a physical version of your book is not possible, you can send them the PDF or ebook, but you’ll have to ask in a way that stands out. so you don’t want to make it a chore to understand what you’re asking. If that number is more than four or five, I typically explain that I will instead focus on books that have received little attention. The information on the examination for your P and S endorsements will be taken directly from the associated sections of your state's Commercial Driver's License manual. Endorsements may be gathered from people who read and comment on chapters or complete books but the sooner endorsements can be collected the better. So many Christian books really have very little to say that is not derived from other books and so many others are poorly written. Prepare well in advance so you can find the best opportunities to ask for the endorsement, and give yourself enough time to get through gatekeepers. When you follow up, try a different way to reach the person. I want my name on a book to have value and will no longer endorse books that do not display good quality. It doesn’t have to be the final version, and it doesn’t have to be perfect. Blank Endorsement – Where the endorser signs his name only, and it becomes payable to bearer. A for-hire endorsement provides the license holder privileges to operate a motor vehicle that: Has a gross vehicle weight rating of at least 16,000 pounds, but not more … Make sure to thank those who write endorsements for your book. I am not asked to endorse books because people like me; I am asked because my name may help a few people decide to purchase it. My rule of thumb is to follow up three times. The endorsement pages are not a separate entity from the passport itself. If you know their work well, you will be able to create blurbs that closely match their writing voice. Step #1: Send each chapter of your book out for peer review. This post will show you how to market your book for growth. Ultimately we endorse authors as much as their books (and perhaps more than their books). There are a couple of books I endorsed early on for which I would no longer provide an endorsement because the quality was just not there. We help you save time, money, and headaches through the book, writing, marketing, and publishing process by giving you the proven, step-by-step process and accountability to publish successfully. Do the Endorsement Guides apply to social media? Remember that to obtain an “S" endorsement as a school bus driver, you must FIRST pass the knowledge test for the “P" passenger endorsement. Because it’s much easier to get a yes from someone who has already received value from you, it’s important that you start planning your request for endorsements in advance. Ideally, you’ll send them a physical copy. Be succinct. They will have a certain period to read the book and provide their endorsement of it. But if you want to know all the ins-and-outs of self-publishing a book, including how to write, market, and publish your book within 90 days…we highly recommend watching your free training first. For blurbs by top influencers, you might need to start the outreach process several months ahead of the publication of your book. It is okay to say no. You never know! A good bit of thought goes into the arrangement of the endorsements on the back cover and in the first few pages of the book. Cloris Kylie, MBA, is the #1 bestselling author of “Beyond Influencer Marketing.” She helps service entrepreneurs grow their business by building long-lasting connections with influencers. It may even be just a line or two taken from an article that is completely unrelated to this book or any other. However, it’s important to realize that they might have not received your message yet. If you used email first, follow up with a handwritten note or a message on social media. That way, your ideal reader will be likely to be attracted to them and be familiar with their work. Be prepared to negotiate an extended due date, and allow for extra time in your planning. Or do you just ignore them and try to judge the book on its own merits? To select the right influencers, find out who your ideal readers admire. (Image: Lisaleo via Morguefile.com) Study existing book endorsements to get a sense of their brevity (one to three sentences) and structure. If you’re confident in the quality of your book, you have nothing to fear. As you can see, with a well-written manuscript, proper planning, and a great dose of authenticity, it’s possible for you to get endorsements from top influencers in your field. If you don’t hear back from the influencers, it’s … Are you often persuaded to buy a book based on the blurbs on the back cover? Be sure to mention that you’re eager to make your readers aware of their work. Keep in mind that in order to operate special types of commercial vehicles with hazardous material, additional CDL endorsements may be required. Ideally, it is a statement of praise that affirms, supports, and backs your book, even if it doesn’t agree with your message or claims. Nor do I feel that it’s part of my “core ministry.” Therefore I don’t want it to dominate my time (which it could). If these people agree they will receive a copy of the manuscript, either in electronic format or, more commonly, printed on 8.5 x 11. A for-hire endorsement does not allow the license holder to operate a commercial motor vehicle. The easiest and best method is a two-step process. And that’s about all I’ve got to say about that. A public declaration of support for a person, product, or service is also called an endorsement. We go into details of our national endorsements program. Focus on quality over quantity, but if you don’t have enough names, search for bestselling books similar to yours and check out who endorsed them. That sounds terrible, but there is some truth to it. One thing I see that a lot of authors neglect to do, is to create some pre-written … Even if you've already polished your chapters to perfection, you still need to prepare various other parts of your book before publishing — namely, the front matter and back matter.. Hence, if I am going to endorse a book, I have to agree with the vast majority of the book and 100% of the core theology. Several months before a book actually shows up on store shelves (often as much as six months before) an author or publisher (or sometimes an agent or other representative) will contact people whose name and endorsement have the potential to help readers decide to purchase a book. But let me ask you: how important are endorsements to you when you consider purchasing a book? Note: Ground and Self-Launch endorsement samples are found in the “Additional Endorsements” section of this publication. Also, ask yourself what top influencers you follow and respect. Express how much you appreciate their time and attention, and close with the promise to follow up in a week or two. Build a relationship with them as well, and you will have a great chance of success. Yes. I was able to leverage my endorsement by a top influencer to promote my book on social platforms, on my website, and even on webinars and speaking engagements. Make a list of ten to twenty authors and start asking. Endorsements alone might not make your book a bestseller, but they’ll give you an advantage over other books that don’t have them. There are other names I see that tell me little and would do little to convince me to buy that book. Start Reaching Out. Unsubscribe at any time. The most important step is to take action. Avoid going straight to the ask without having taken the time to deliver value first. 2016 Reading Challenge Update: July & August, 8 Sins You Commit Whenever You Look at Porn, Shedding Tears Over Sorrows That May Never Come, The Bible Reading Plan I Recommend for 2021. Quality is important. While the student's endorsement on their pilot certificate never expires, the original logbook make and model endorsement expires after 90 days. This endorsement is required to permit a licensee to operate a Class … If you find out the name of the influencers’ gatekeepers, reach out to them directly. A book endorsement is a statement from someone other than the author that recommends the book to readers. The biggest names will go first and will appear on the back cover; the lesser-known names or the ones least likely to be meaningful to the target audience will appear at the bottom of the back cover or perhaps only inside the book. So endorsements do sell books and, therefore, they do have value. Endorsement of Instruments Types of Endorsement. Think outside the box! I personally chose 3-4 weeks to collect the blurbs. Book cover design is comprised of text and images. I have now blogged for 6,321 consecutive days. If they do not respond at that time, I would let it go. As you would expect, endorsements are volunteer efforts (except, I’m sure, in exceptional and unethical circumstances). If you want to set a romantic tone, perhaps the main design element should be an image with … If you would like to write a letter to the editor, you can do so here. Welcome to the online home of Tim Challies, blogger, author, and book reviewer. I read the book again, after it had been printed, and was really embarrassed at what I had put my name to. For-Hire Endorsement Criteria. Whatever message you decide to feature, make sure every element from color and image to typeface and text supports it. My daily, curated collection of Kindle deals for Christians. I do write a fair number, but this is just a small part of what I could write. Endorsement Pages. When I do write endorsements, I prefer to focus on books that have fewer rather than more endorsements (or potential endorsements). A video card or a note written on a balloon would be clever ways to stand out, too. Examples of persons that normally do not need a for-hire endorsement are plumbers, meter readers, and engineers. As much as I might like to, I cannot neatly separate the two because those who see the endorsement will not neatly separate the two. One of my friends was interested in building a relationship with an influencer who would be speaking three thousand miles away. The easiest and most logical time to gather blurbs is following the peer review of the manuscript. A few of the common endorsements you may need to apply along with your HAZMAT endorsement (H) include: N Endorsement: Allows for operation of a tanker. I politely refuse the majority of the endorsement requests I receive. Listing endorsements on the web site is a clever idea for additional credibility via those who visit you. As part of your preparation, write a sample endorsement for each influencer. Emails go to spam folders. If you don’t hear back from the influencers, it’s easy to assume they’re not interested in writing the endorsement and be tempted to give up. When you share the blurb that you wrote, explain that you’re just trying to make things easy for them. But, how do you get top influencers to support your book? ; Special Endorsement – Where the endorser puts his sign and writes the name of the person who will receive the payment. If you don’t hear from them, it might be time to move on. How to Write a Short Story with 11 Easy Steps for Satisfying Stories, How Much Does it Cost to Publish a Book? The very nature of endorsements tend to mean that the requests are of the “what you can do for me” variety. Of those asked, only a few will accept the manuscript and of those usually only a few will actually provide an endorsement; so sometimes, when you see a long list of endorsements for a book, it may be that the author was hedging his bets, so to speak, and had the good luck of having everybody actually come through. On the other hand, endorsements, used wisely, can be genuinely add sales appeal to the cover of any book. That said, you must ensure that whatever you send to the influencer is professionally packaged. Your premiums may be adjusted as a result of an insurance endorsement. Also, if you read closely, you will sometimes see that a single endorsement, written in general terms more about the author than his book, may be used on multiple titles. Once you know your message, think about how you can best convey it. T.C.A. https://www.howgatepublishing.com/single-post/bookendorsements If this is the case, after you've submitted your application and paid the appropriate fee, you'll be directed to create and print a shipping label for submitting your book. Because endorsements matter, authors have to be very careful with who and what they endorse. If sending a physical version of your book is not possible, you can send them the. It is no great honor. This endorsement expires after 90 days, but you or another instructor can keep it current by adding this next endorsement. Ideally, you’ll send them a physical copy. If any are long endorsements, pull a few of the key sentences out as an excerpt and put the entire endorsement within the opening pages of the book along with others that aren’t used on the cover real estate–these are … I thought I’d share just a bit of what I’ve come up with. These are more frequently found in nonfiction texts and how-to's. The most powerful endorsements are those given by people who are well-known in your field. I have learned to trust him. It’s easy to be sidelined by fear of rejection, but if you think about it, the worst thing that can happen is that they’ll say no. Rushing might mean that you’ll have to start the process all over again and find someone else to endorse your book. Customization is key. When a person sends me a manuscript, I often ask how many endorsements they already have or expect to get. Endorsements are a very powerful form of social proof and trust-builder for potential readers of your book. Growing you book sales isn’t easy. Not all endorsements are equal. I’ve been thinking a fair bit lately about endorsements (or blurbs, if you prefer)–the little lines and paragraphs you see on the back of a book giving you good reasons why you really ought to read it. Here are five simple steps to get endorsements for your book. In lieu of a comments section, I accept and encourage letters to the editor. I am a follower of Jesus Christ, a husband to Aileen and a father to three children. I wrote this short, fast-paced, practical guide to productivity to share what I have learned about getting things done in today’s digital world. About the Endorsement Guides. In just a few lines it is difficult to draw the kind of distinction that might say, “I disagree with this person’s core beliefs but do think this book is worth reading.” Instead, we see the name of the author, the name of the endorser, and draw a line from one to the other. So I have wanted to figure out the circumstances in which it makes sense for me to go through the effort of providing them. For example, when I see Mark Dever’s name on a book, it tells me a lot about that book–it is a valuable endorsement. Blurbs usually hover around 50 words (never more than 100). Before you reach out to potential endorsers, do everything you can to make it as easy as possible for them to say yes. I know that Mark puts a lot of thought into his endorsements and that he is very careful with what he puts his name to. If you haven’t come across these terms before, don’t be intimidated! Never send a mass request to a group of influencers. I remain grateful for requests to endorse books, humbled even, but I also know that it is no occasion for pride. Endorsements are used on property and casualty insurance policies; riders are used to make changes to health and life insurance policies. Practically, here is how endorsements usually work. My friend ordered a dozen brownies to be delivered to the event with a customized note that read, “Best wishes during your presentation. The publishing industry refers to this as a “blurb,” while marketers call it a “testimonial.” You pursue and secure endorsements before you (or your publisher) release the book so you can include them on your: Front or back cover In fact, you’re probably doing it incorrectly already. Currently dithering “to puff or not to puff” on the cover of my new mystery novels, I asked ALLi authors whether they thought soliciting endorsement quotes was worth the time and trouble. You could place endorsements or “blurbs” on the back cover of your book, the praise sheet, or even the front cover, as you can see from my endorsement example below. If you’re hesitant, it might be too soon in the relationship, especially when it comes to top influencers. In most cases, even though you're registering electronically, you'll need to submit a hard copy of your book . learn more ›. I worship and serve as a pastor at Grace Fellowship Church in Toronto, Ontario, and am a co-founder of Cruciform Press. One particular book has done more to shape my philosophy (and theology) of endorsements more than any other. Here are a few things I’ve learned about endorsements: Endorsements matter. Send the influencers a copy of your book along with a well-crafted message asking for the endorsement. The endorsements found in fiction generally come from fellow authors who write the same genre or magazine writers who were privy to galley copies prior to a book's official release. They are normally within the passport, typically towards the back of all the materials. CHAPTER 6: Taking Your Endorsement National. The Federal Motor Carrier Safety Administration (FMCSA) has developed and issued standards for State testing and licensing of CDL holders. Your true intentions will come through in your communications and behaviors. Self-Editing: How to Self-Edit a Book With Specific Strategies for Success, I was able to leverage my endorsement by a top influencer to, Focus on quality over quantity, but if you don’t have enough names, search for, Something as simple as sending them a handwritten note about how much their message means to you, posting a video, becoming an active member on the influencers’ social media groups. It can be a printed PDF. The biggest names will go first and will appear on the back cover; the lesser-known names or the ones least likely to be meaningful to the target audience will appear at the bottom of the back cover or perhaps only inside the book. Post the question on targeted social media groups or ask them directly. What is the one feeling or idea you want to convey? Passenger Endorsement Exam However, there can be some “tit-for-tat” in endorsements where one person feels obliged, for one reason or another, to provide an endorsement. But I also have to appreciate the author and his ministry. I want to encourage quality by providing endorsements for books that are genuinely well-written and objectively good. It might feel nerve-wracking to ask, but never wrong. Once you’ve endorsed a candidate locally, you’ll have the option to nominate them for a national endorsement. You’ll get a good idea of whether the person’s values and style might be a good match for you or not. Endorsements are one of the easiest and most effective ways to generate interest and attention. Or, some other type of classification. It doesn’t have to be the final version, and it doesn’t have to be perfect. All content © Tim Challies, 2002-2021. They are great to showcase on the book’s website, in printed flyers advertising the book, and in email announcements of the book for the official launch or release. But that didn’t stop her. I have done this as I’ve gone through a process of defining my ministry, what I will give time to and what I will not give time to. Start by visiting the “About Me” page on their website and pay attention to their branding and message. A Detail of Full Expenses. Your true intentions will come through in your communications and behaviors. Finalize your registration application by submitting your book. Then, visit their pages on social and focus on the style of their posts and the content they share. It will help you learn to structure your life to do the most good to the glory of God. Being asked to endorse a book is not necessarily any great honor. Truth in advertising is important in all media, whether they have been around for decades (like television and magazines) or are relatively new (like blogs and social media). But if the book’s endorsements don’t show up in the “Look Inside” feature on an online bookstore or don’t show up on the book on the shelf, the opportunity for accolades and support is lost. A dedication is always personal. Remember that time is a high-price commodity for influencers (for everyone!) Assure them that their name, (one) book title and link to their website will be guaranteed to go into the front pages of your print book (I tend not to include them in eBooks) Let them know that 3 of the most compelling endorsements will go on the back cover, and the most compelling will go on the front cover.
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