The Daum/KakaoTalk universe, a merger of two major Korean digital service providers, has managed to carve out a sizeable chunk in ... 2. WeChat. These young people spend 29-34% of their social media time on the network (depending on their age), far more than any other platform. The data showed that Band recorded the highest monthly active users (MAUs) from January facts. But as a percentage of the South Korean market, each punches well above its weight. But South Korea has its own set of platforms that have proven equally or more popular over the last two decades. This article explores these questions in details. Naver’s application Band has the highest number of users in the market for social network services (SNS) in South Korea.A mobile marketing company Mobidays conducted a survey based on data from AppApe on June 21. 1. By 2012, Facebook had overtaken Cyworld for user numbers. BTS Tops Twitter’s List of Most Popular Artists for Fourth Year in a Row The superstar group beat out Kanye West, Beyonce and Drake for the most mentions on the social media … All your favorite social networks are present in the country, and many are thriving. As a country with such good Internet infrastructure, we’d expect to see social media use at incredibly high levels. BAND made this easy. 1. Note: YouTube actually has usage rates even higher than Facebook’s, but this is not what most people think of when they picture a “social network.”. For most of us, life revolves around a few major tech companies. Which is exactly the case. Most popular social media content South Korea 2018. data than referenced in the text. Join our exclusive webinar with best-selling author and Global Marketing Strategist, Joel Backaler: hbspt.cta._relativeUrls=true;hbspt.cta.load(4293006, '81526f20-a9e9-4cd6-9269-d972ec210d9d', {}); The top monthly insights sent straight to your inbox. Some look similar, of course, and many features were developed as a way to stay ahead of interlopers. But they also spend a relatively even share of time on other networks, including locally-built offerings. According to StatCounter, Daum is the 3rd biggest search engine in South Korea with a market share of approximately 6.5% (behind Google and Naver, with market share rates of approximately 66% and 25%, respectively). South Korea: number of social network users 2017-2025, Social media user penetration South Korea 2019, by age group, Facebook user number South Korea 2020, by age and gender, Weekly average time spent on social media South Korea 2019, Most frequently used social media in South Korea 2019, Instagram user distribution South Korea 2020, by age group and gender, Most used video streaming apps South Korea 2018, Number of monthly active users of KakaoTalk in South Korea 2015-2020, Facebook: number of monthly active users worldwide 2008-2020, Smartphone market share worldwide by vendor 2009-2020, Number of apps available in leading app stores 2020, Social media platform with the highest revenue, Weekly social media usage frequency South Korea 2019, Most popular social media content South Korea 2018, Leading social media and messaging apps for news South Korea 2020, Devices for accessing social media South Korea 2018, Social media user penetration South Korea 2012-2018, by gender, Trust in news on social media South Korea 2020, by age, Share of Facebook users South Korea 2019, by age, South Korea: number of Facebook users 2017-2025, Facebook frequent user penetration in South Korea 2012-2019, Facebook usage for news South Korea 2020, by age group, Top ten brands on Facebook in South Korea 2020, by number of fans, Share of Instagram users South Korea 2019, by age, Instagram frequent user penetration in South Korea 2014-2019, Instagram user number South Korea 2020, by age and gender, Most used Instagram features South Korea 2019, Most followed celebrity Instagram accounts South Korea 2020, Share of Twitter users South Korea 2019, by age, Twitter frequent user penetration in South Korea 2012-2019, Twitter usage for news South Korea 2020, by age, Top ten brands on Twitter in South Korea 2020, by number of followers, TikTok Android app user distribution South Korea 2020, by age and gender, Share of Naver Band users South Korea 2019, by age, Naver Band frequent user penetration in South Korea 2014-2019, Kakao Story frequent user penetration South Korea 2012-2019, LinkedIn user number South Korea 2020, by age group. In fact, chances are you found this article through Google, Facebook, or LinkedIn. Based on one survey, BAND actually has the highest number of active users. Nowadays, it also offers two social media services called Naver Cafe and Naver Blog. Cyworld. Aside from the fact that Facebook is simply everywhere today, demographics seem to have a large part to play in this pattern. New, Everything you need to know about the industry development, Find studies from all around the internet. Get in touch with us. As of January 2019, South Korea had the third highest rate of active social media users in the world. We are happy to help. Directly accessible data for 170 industries from 50 countries It focuses on a target list of countries and highlights the top social media … Of course, South Korea has Google as well, but Naver operates in much the same way. The 21 most popular social media sites in 2019 (MAUs stands for Monthly Active Users, and MUVs stands for Monthly Unique Visitors.) Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Technology Market Outlook Smartphones are almost ubiquitous among South Korea’s internet users, according to GlobalWebIndex. South Korea is highly industrialized and has historically been a leader in digital communications—factors clearly shaping media behavior in 2019. Thus, social media planning should become a focal point for brands in their strategies. Here are the big names in Korean social media: The Daum/KakaoTalk universe, a merger of two major Korean digital service providers, has managed to carve out a sizeable chunk in the market. Cyworld created the first major social network back in 1999, well before Facebook or Twitter, and it rapidly became a hit. Quick Analysis with our professional Research Service: Content Marketing & Information Design for your projects: In the following 6 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Social media usage in South Korea". digital around the world in 2019 the essential headline data you need to understand global mobile, internet, and social media use 7.676 5.112 4.388 3.484 3.256 56% 67% 57% 45% 42% billion billionbillionbillionbillion total population unique mobile users internet users active social media users mobile social media users urbanisation: penetration: penetration: penetration: penetration: Unless you’re reading this from South Korea. South Korea also has one of the highest rates of LTE coverage in the world. Update, Insights into the world's most important technology markets, Advertising & Media Outlook Facebook is the biggest social media site around, with more than two billion people using it every month. As the home of electronics giants Samsung and LG, it shouldn’t surprise us to learn that the country is number one in the world for smartphone ownership. But really, what’s most interesting is how popular these networks are in the first place. Facebook is enormously popular with Koreans under 24 years-old. But the country’s top three service providers rolled out 5G access in April 2019, and speeds are up to 100x faster than 4G. Here are the big names in Korean social media: serves more than 43 million monthly active users. In fact, South Korea regularly ranks first globally in terms of internet connection speed overall (not just 5G): Coupled together, these are ideal conditions for social media users. Facebook is the most popular social network in South Korea, but local players also have a significant presence, according to research by DMC Media. Most YouTube users are between the age of 16 and 24; The age group between 16 and 24 is also more likely to be active on Instagram than the 55 – 64 demographic; Take a look at the chart below and see the social sites that lead the race. And as of very recently, they were holding off the outside invaders. But first, let’s learn a little more about South Korea’s technical infrastructure. KakaoTalk, on the other hand, is a WhatsApp-style messaging service, which is actively used by 97% of all smartphone users in Korea and serves more than 43 million monthly active users. Naver started in 1999 as a search engine in South Korea. Because unlike most countries in the world, where Google, Apple, Facebook and Amazon reign supreme, Koreans have developed their own digital economy giants. Daum/KakaoTalk. 87 percent of South Koreans aged between 20 and 29 years old use social media. According to science direct it “is the most widely used IM application in South Korea with over 49.1 million active users” (2019, Digital Investigation). 60% of South Korean respondents said that Facebook was the social network they used most frequently. The photo-sharing application Instagram is gaining popularity faster than any other social media app in South Korea with young Koreans leading the trend, a survey showed Tuesday. It’s an impressive figure, especially when you consider the fact that the Asia Pacific region accounts for 52.2% of global social media users. A slightly lower proportion of South Koreans used social media in 2019, amid the waning popularity of platforms such as Facebook, data showed. The following chart is based on data from April 29-May 29, 2019. BAND, in particular, seems to appeal directly to users who need slightly more professional elements. Check out our infographic, “Social Media Usage In Asia Pacific – Statistics And Trends”, to know more about the social networking … The finding is based on a report from DMC Media, which specializes in digital media and advertisement platforms. Good news on that front, too. One unique feature is that it allows its users to organise, manage and prioritise their relationships according to a hierarchy consisting of three different ‘ranks’, thus matching the structure of Korean society. All important statistics are prepared by our experts – available for direct download as PPT & PDF! On the other hand, South Korea’s social media landscape is changing slightly, with some global websites finally starting to become more popular than local competitors. Compared with their American and Chinese counterparts, their overall usage is tiny. 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